Most people don’t achieve their goals for several reasons. First and foremost is fear. Fear causes people to avoid taking any action. Fear of success or fear of failure. Fear that their peers, friends and family will not love, encourage and accept their pursuit of their hearts desire. Another big reason people fail to reach their goals is because they set unreasonable goals to be accomplished in unrealistic periods of time. The goals are set to impossible and unrealistic parameters that guarantee failure. To avoid the pain of rejection and failure again, they try to stick with something that usually makes them miserable, but they would choose comfort and certainty over the uncertainty of chasing their dreams. This is an email I got from a client who keeps trying to hold the realization of his goals to unrealistic time frames. Its like saying “I’m going to beat Tiger Woods at the Masters this year” only a few weeks after picking up a set of golf clubs for the first time in your life. Its another indirect way people bullshit themselves into quitting or barely trying when they make a goal. They fail right away so they can easily say “I can’t…” That way they don’t really grow or step outside of their comfort zone. When others ask what happened they always have a myriad of excuses why things did not work out. They set themselves up for failure and never really try. “People will do more to avoid pain than they will do to gain pleasure.” – Tony Robbins. Here’s his email…