The section shown below is a replication of the How To Be A 3% Man (Sidebar Area). All call to action elements have been added with unique “onClick” functions which will identify the following as “View Content” event on Facebook.
Be advised that the code is not yet site-wide but restricted to this page and test area below ONLY.
I have also coded unique IDs to identify what has been clicked (code in bold). This should give you extensive flexibility on being able to track and identify specifically what has been clicked.
Note: TPM stands for 3 Percent Man
- TPM_aBookAudibleFree (Audiobook Audible FREE)
- TPM_aBookAudible (Audiobook Audible 19.95)
- TPM_aBookiTunes (Audiobook iTunes 19.95)
- TPM_eBookKindle (eBook Kindle 9.99)
- TPM_eBookiBook (eBook iBook 9.99)
- TPM_eBookLulu (eBook Lulu 9.99)
- TPM_pBookAmazon (Paperback Amazon 29.99)
- TPM_pBookLulu (Paperback Lulu 29.99)
- TPM_hBookAmazon (Hardcover Amazon 59.99)
- TPM_hBookLulu (Hardcover Amazon 59.99)
Note: MY stands for Mastering Yourself
- MY_aBookAudibleFree (Audiobook Audible FREE)
- MY_aBookAudible (Audiobook Audible 24.95)
- MY_aBookiTunes (Audiobook iTunes 24.95)
- MY_eBookKindle (eBook Kindle 9.99)
- MY_eBookiBook (eBook iBook 9.99)
- MY_eBookLulu (eBook Lulu 9.99)
- MY_pBookAmazon (Paperback Amazon 49.99)
- MY_pBookLulu (Paperback Lulu 49.99)
- MY_hBookAmazon (Hardcover Amazon 99.99)
- MY_hBookLulu (Hardcover Amazon 99.99)
I realize this might be an overkill scenario for tracking each time but let me know if this makes practical sense. If it does, I’ll go ahead and apply unique Facebook pixels for the other call to actions elements on the site.
My goal here is to strive to have a clear representation that allows us some insight on organic traffic and it’s relationships with Facebook campaigns. Let me know if there are more effective ways of doing so – whether we pick a different “standard event” or even create a “custom event” designed with a specific purpose in mind. Just let me know.